I. Introduction

Lenderna.com (the “Website”) is owned and operated by Standard Data Technologies LLC (“Lenderna,” “Company,” “we,” “us,” or “our”).

Standard Data Technologies LLC operates Lenderna as an online platform that connects business owners with third-party lenders and financial service providers. Lenderna is not a bank, lender, broker, or financial institution. We do not originate loans, make credit decisions, or guarantee approval for any financial product.

This Privacy Policy describes how we collect, use, disclose, and safeguard information when you:

• Visit our Website at www.lenderna.com

• Submit a funding request

• Interact with our advertisements

• Communicate with us via phone, SMS, email, or other channels

• Use any related services (collectively, the “Services”)

By accessing or using the Website, you agree to this Privacy Policy.

II. Information We Collect

We collect information:

• Directly from you

• Automatically through tracking technologies

• From third parties

A. Information You Provide

When you submit a funding inquiry, we may collect:

Business Information

• Business name

• Business address

• Industry

• Time in business

• Annual revenue

• Funding amount requested

• Tax ID/EIN (if provided)

Personal Information

• Full name

• Email address

• Phone number

• Mailing address

• Date of birth (if required by lending partner)

• Ownership percentage

• Last four digits of SSN (if required by lending partner)

We do not independently perform credit checks unless required by a partner as part of facilitating your request.

B. Automatically Collected Information

We may collect:

• IP address

• Device information

• Browser type

• Referring/exit pages

• Clickstream data

• Location data derived from IP

• Cookie identifiers

We use cookies, pixels, and similar technologies for analytics, fraud prevention, and advertising.

C. Information from Third Parties

We may receive information from:

• Advertising platforms

• Analytics providers

• Identity verification services

• Lending partners

• Marketing affiliates

III. How We Use Information

Standard Data Technologies LLC uses collected information to:

• Match you with third-party lenders or financial providers

• Facilitate your funding request

• Communicate regarding your inquiry

• Provide customer support

• Improve website functionality

• Conduct marketing and advertising

• Detect fraud and protect against misuse

• Comply with legal obligations

IV. How We Share Information

A. With Lending & Financial Partners

When you submit a request, we share your information with one or more independent third-party lenders, brokers, or financial service providers.

These providers may:

• Contact you by phone, SMS, email, or mail

• Obtain business or consumer credit reports

• Request additional documentation

Their privacy practices govern their handling of your data.

B. Sale or Sharing of Personal Information

Under certain state privacy laws, sharing your information with third-party partners may constitute a “sale” or “sharing” of personal information.

Categories potentially sold or shared:

• Identifiers (name, phone, email)

• Business financial information

• Commercial information

• Internet activity

• Inferences

We do not sell personal information of individuals under 18.

You may opt out where required by law (see Section IX).

C. Service Providers

We share information with vendors who assist with:

• Hosting and cloud storage

• CRM systems

• Email and SMS delivery

• Analytics

• Marketing automation

• Fraud detection

They are contractually required to safeguard information.

D. Legal & Corporate Transactions

We may disclose information:

• To comply with legal obligations

• To respond to subpoenas or court orders

• To protect rights and safety

• In connection with a merger, sale, or acquisition involving Standard Data Technologies LLC

V. Telephone & SMS Communications (TCPA Notice)

By submitting your contact information through the Website, you expressly consent to be contacted by:

• Standard Data Technologies LLC (d/b/a Lenderna)

• Lending partners

• Financial service providers

Communications may include:

• Autodialed calls

• Pre-recorded messages

• SMS/text messages

• Emails

Consent is not required to obtain financing.

You may opt out of SMS by replying “STOP.”

VI. Cookies & Advertising

We use cookies and similar technologies for:

• Performance tracking

• Analytics

• Retargeting

• Advertising measurement

You may manage cookies through your browser settings.

VII. Data Retention

We retain personal information as long as necessary to:

• Provide Services

• Maintain business records

• Comply with legal obligations

• Resolve disputes

• Enforce agreements

Retention periods vary depending on the type of information.

VIII. Data Security

Standard Data Technologies LLC implements administrative, technical, and physical safeguards to protect personal information. However, no transmission over the internet is completely secure.

IX. State Privacy Rights

Residents of certain states (including California, Colorado, Virginia, Texas, Connecticut, Utah, Oregon, and others) may have rights to:

• Access personal information

• Correct inaccurate data

• Delete personal information

• Obtain a portable copy

• Opt out of sale or sharing

• Opt out of targeted advertising

To exercise your rights, contact:
privacy@lenderna.com

We will verify your identity before processing requests.

We do not discriminate against users who exercise privacy rights.

X. Global Privacy Control

Where required by law, we honor Global Privacy Control (GPC) signals as opt-out requests for sale/sharing.

XI. Children’s Privacy

Our Services are intended for business owners over age 18. We do not knowingly collect data from minors.

XII. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted with a revised “Last Updated” date.

XIII. Contact Information

This Website is operated by:

Standard Data Technologies LLC
d/b/a Lenderna
Email: privacy@lenderna.com
Website: www.lenderna.com